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George Hayward Award Winner 2018


The IUCAB International Agent of the Year “George Hayward Award” was created to honor the quality and the performance of commercial agents.

In March 2018, the Executive Committee (ExCom) of IUCAB came together in Chicago, USA. During the meeting, ExCom selected the winner of the IUCAB International Agent of the Year 2018.

Various applications have been received from the IUCAB Member Associations and votes were cast by the Members of the IUCAB ExCom at the meeting in the United States. It has been a very close race between the various nominees.

During the IUCAB Delegates Meeting, which was held on 18th May 2018 in Turin, Italy, the 9th George Hayward Award was handed out to Peter Feigl, owner of the agency Peter Feigl Handelsagentur (Austria). He is successfully working in the field of paints, varnishes and industrial adhesives. His agency is the market leader in Austria in the field of painting of agricultural machinery.

In his acceptance speech, Mr. Feigl used a fox as a symbol for the commercial agent. The fox has to search for food on a daily basis and does not regularly receives food but he is free and can determine his own success. On the other hand, he compared the sales employees to a dog on a chain, which receives regular food on the plate but is not free.

IUCAB congratulates the winner with the company’s achievements.

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