IUCAB Board focused activities on manufacturers
The IUCAB Executive Committee came together on 16th November in Lisbon, Portugal. In the meeting everything was prepared to encourage associations to join IUCAB and to convince manufacturers’ associations of the benefits in working with commercial agents and independent sales organisations. In particular, the IUCAB B2B platform will be promoted.
The objective over the next few years is to focus more on manufacturers. In addition, it is important to strengthen the collaboration with manufacturers’ associations.